Stance debut the Fusion Run socks collection for runners

SAN CLEMENTE, CA — Stance have debuted its first collection of run socks dubbed the Fusion Run collection. Under development for nearly a year, the Stance run sock injects the brand’s artistic point-of-view into running socks, and houses it on a technically superior product that has been worked on by the most forward-thinking sock technologists in the world.

stance_fusion_socks
“Socks as a category in general had been overlooked. There wasn’t any art or self-expression in socks, but Stance changed that,” said Russell Nadel, Run Category Director at Stance. “We are excited to bring a unique slant to the market. Runners shouldn’t have to sacrifice style for performance.”

As part of the launch of the Fusion Run collection, Stance has also added US track star Lauren Fleshman to the Punks & Poets, the athletes and influencers that inspire the brand.  Whether breaking into the top ten world rankings or making headlines by challenging conformity, Fleshman’s success and influence in the run world, along with her never-say-die attitude, make her an ideal ambassador for Stance’s entrance into run.

“Socks are protection, but they’re also expression. Pulling on a pair of Stance socks is like putting on your attitude. Oftentimes fun socks are the little bit of sass that diffuses the mental strain of an upcoming hard workout or race,” said Lauren Fleshman. “Having the design chops and attitude of Stance applied to this new line of technically advanced materials and construction is going to make some serious waves in the sport of running.”

Along with Fleshman, ultra-runner Anton Krupicka has also been named a Punk & Poet. Krupicka has championed some of the most grueling long-distance mountain terrains in the world. After the two-time Leadville 100 Champion broke his leg in 2011, Krupicka began to pursue remote summits, long traverses, and ambitious link-ups in a single-push style that requires a unique combination of mountain running fitness and technical climbing competence. For half the year Krupicka is on the road, running and racing abroad or living in the back of his Chevy S-10 pickup truck “The Roost”, haunting the mountain ranges of the American West.

Rounding out the inaugural crew of Punks & Poets in run are Eric Avila, Rickey Gates, and John Joseph.

Stance’s Run Fusion collection features tab, crew and over-the-calf styles for both men and women, while men have the additional quarter height option. All cuts are 200 needle construction comprised of moisture-wicking performance fibers, a lightly cushioned foot bed with reinforced toe and heel, air channel cushioning and anatomical venting with breathable performance mesh. The crew and OTC styles also feature graduated compression.

Socks from the Run Fusion collection range from $15-$36 are now available at Stance.com and multiple national retailers, as well as specialty regional retailers like Finger Lakes Running Company, Mill City Running, and San Francisco Running Company.

To follow Stance Run:
www.stance.com
@stancerun
#theuncommonthread
#stancerun

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ABOUT STANCE
Embracing “The Uncommon Thread” as its mantra, Stance has turned one of the world’s most boring accessories into its most exciting in less than five years. Stance’s founders saw a category that had been ignored, taken for granted, looked over, dismissed. By breathing life into something that had been overlooked, Stance ignited a movement of art and self-expression that has drawn athletes, performers and iconic cultural influencers to the brand – a group they call the Punks & Poets. And by underpinning its creative roots with a relentless focus on technical innovation, Stance is now found in over 30 countries on the feet of those who dare to be different.

MEDIA CONTACTS
For Stance:
Francesca Basile
Mfa, Ltd.
fbasile@mfaltd.com
(212) 528-1691

Max DeFilippis
Mfa Ltd
30 Irving Place, 3rd Floor NYC 10003
212.528.1691
Direct: 212.561.7483
www.mfaltd.com


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