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ST. LOUIS – (August 22, 2012) – GO! St. Louis, a local non-profit organization that specializes in providing fitness events and programs for the region on a year-round basis, has announced that the GO! for a Cause charity program helped 20 area charities raise $366,700 for their causes as part of the GO! St. Louis Marathon & Family Fitness Weekend.
The program debuted in 2010, and continues to expand to include new charities and opportunities for official partners to increase fundraising and visibility for their cause. The 2013 program will expand to accommodate 30 charities. Since the program’s inception, more than $861,000 has been raised for a variety of local charities.
GO! for a Cause encourages other non-profit organizations to recruit stakeholders to participate in the annual GO! St. Louis Marathon & Family Fitness Weekend, while raising donations for a charity. GO! St. Louis partners with charities by providing them the tools to implement the program, while promoting their participation through social media and traditional marketing.
Organizations included in the 2012 program included: GO! St. Louis Team for Kids, American Cancer Society’s DetermiNation program, Angels’ Arms, Cancer Support Community, College Bound, Cultural Leadership, Epworth Children & Family Services, Foster & Adoptive Care Coalition, The Mission Continues, Living Well Foundation, Gateway to Hope, Team Living Water, Lift for Life Gym, Jewish Community Center, Kids Rock Cancer, Promo Fund, Stray Rescue of St. Louis, Leukemia & Lymphoma’s Team in Training, Habitat for Humanity and Girls on the Run.
In addition to the GO! for a Cause program, the 2012 Neighborhood Cheer Zones promotion, which encourages area neighborhood associations to support participants along the marathon course was expanded to include more associations. Official neighborhood associations received $1000 for participating, while the top voted neighborhood is awarded an additional $1000 for association projects. The Soulard Restoration Group, and the fun pajama-wearing theme, received the top award in 2012, which marked the second consecutive year they have captured the award. More than $6000 was donated to five area associations for use in neighborhood projects and improvements.
GO! St. Louis, a local non-profit organization, encourages individuals and families in the St. Louis region to adopt a healthy and active lifestyle year round. The organization accomplishes this through community collaborations, school based programming and the creation of new and unique fitness events.
For more information on GO! St. Louis, visit: www.gostlouis.org
(c) 2012 RunningUSA, all rights reserved, used with permission
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