DFWRUNS, Susan G. Komen For the Cure Launch New Adventure Event Series

DALLAS – (July 12, 2012) – DFWRUNS and Susan G. Komen For the Cure® have announced a new partnership aimed at the creation and management of a new adventure race series. The Juggernaut national “mud run” series will debut as a 5K mud run on Saturday, September 1, 2012 in Franklin, TN. Additional race dates and locations for the Juggernaut are forthcoming.

What’s a Juggernaut you ask? Here’s the definition: A large, overpowering, destructive force or object, a giant battleship or a powerful team. The Juggernaut is a 5K (3.1 Mile) adventure that has out-of-this-world obstacles that will be simultaneously challenging, fun and a little muddy! This adventure race is named the Juggernaut to help Susan G. Komen for the Cure defeat the Juggernaut of breast cancer by helping to fund research and local programs that will finally put an end to this terrible disease. Sign up, raise funds, get muddy and help women in need.

DFWRUNS will manage the race’s sponsorship, marketing and publicity efforts.

“DFWRUNS is honored to become a partner with Susan G. Komen. Their contribution to the fight against breast cancer over the last 30 years cannot be overstated. The success of their active lifestyle programs – the Susan G. Komen Race for the Cure® series; the Susan G. Komen Marathon for the Cure® and the Komen 3-Day™ walk have been nothing short of inspiring to millions of men and women worldwide. We look forward to working with Komen in growing the Juggernaut series and helping it become the premier adventure race in the country,” said Eric Lindberg, founder and owner of DFWRUNS.

Juggernaut will donate 15 percent of all registration fees as well as 100 percent of all fundraising to the local Komen Nashville Affiliate. Each participant is required to fundraise a minimum of $50.

Since its inception in 1982, Komen has raised nearly $2 billion towards finding the cures and serving women and men facing breast cancer. The Juggernaut national event series is Komen’s first foray into the mud run genre.

“The rise in popularity of these adventure ‘mud runs’ gives the supporters of these events an opportunity to raise funds for breast cancer research and community programs, and have fun at the same time,” said Dorothy Jones, vice president of Marketing for Komen for the Cure.

Registration and information for the inaugural Juggernaut in Nashville is available at: www.beatthejuggernaut.com

(c) 2012 RunningUSA, all rights reserved, used with permission

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