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What a Girl Wants: Creating Events That Attract Women
Registration is now open for a free online seminar hosted by Active Network on June 27, 2012, at 1:00 p.m. PDT. This presentation will reveal how to build successful women-only events as well as how to evolve co-ed events to be more welcoming to women.
Our speaker is Running USA member Gaby Pozo, co-owner of Continental Event and Sports Management Group, and race director of the Divas Half Marathon Series. Click here to register.
Topics include:
- How to create an event experience that meets women’s expectations
- How to adjust your customer service & communication tactics
- Why it’s critical to create an identity and how to market it effectively
- Which revenue generating opportunities are unique to women’s events
- How to enhance your co-ed event to improve the experience for female participants
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